Whether we provide a new website design from scratch or completely redesigning your existing website, FSSi keeps one prime directive in mind, "How can we make the largest impact on your bottom line?"

We aren't here to just make your website design look pretty. Oh, we'll do that too, but there are many more ingredients to take into consideration undertaking a website design or website redesign: who you are as a company, competitive analysis, keyword analysis (for search engine optimization), information architecture, content development, usability/functionality and how the design is developed on a search engine friendly content management system.

In order to have a profitable presence on the web today, or better yet, dominate your competition, you absolutely must take these things into account.

We begin by getting to know you. Who you are. Which objectives you have. Your business model. In order to fully deliver, we need to understand you.

Next step is taking a close look at your competition: What does everyone seem to have? What good ideas are some using that others may be overlooking? How are they using keywords for search engine optimization? What are their calls to action, if any? How are they converting traffic?

Then we take a look at which keywords are most appropriate for your target market. You may ask, "What does this have to do with website design?" A lot. We're not just designing for aesthetics, we're strategically designing for communication. Whatever those keywords may be have a definite impact on your website's communication design and effectiveness.

Using the competitive and keyword analysis, we structure your website in a manner that has the most impact on getting you ranked in the search engines. We prioritize and place your content in a hierarchy that best presents the information at hand.

NOW, we get down to designing the look and feel of the website. All the while bearing in mind usability factors that allow people to find your information as quickly and efficiently as possible and convert into the desired action - a sale, lead, whitepaper download, or whatever the desired action is for visitors to your website.

The final product is a great looking, appropriate, strategic, very professional search engine friendly website design that helps to drive your business.

Contact us today to learn more about the many ways FSSi, search engine friendly website design and search engine optimization can generate more sales for you.